AJK enriched with huge tourism potential: CPDR

Our Correspondent

The experts belonging to various nation-building institutions Friday emphasized on inclusive tourism policy, developing it as industry and promote on the lines of broader framework of trade, travel and sustainable tourism in the picturesque Azad Jammu and Kashmir (AJK).

They expressed these views at a webinar conducted by Centre for Peace, Development and Reforms (CPDR) – a Kashmiri think tank, on the recently published report “Building Sustainable Tourism in Azad Jammu & Kashmir” which was attended by a number of experts and participants from the development, public and private sector.

They said the AJK was enriched with huge natural potential to attract millions of domestic and foreign tourists.

The report gives the reader a vivid snapshot of the diverse and multi-faceted yet largely under-developed and untapped Tourism industry in AJK.

Probing a brief historical background of the tourism industry in the region, the report traces the link of the industry with its supply chain of allied services and the manpower, demonstrating its immense potential to become one of the largest industries capable of uplifting the local populace in terms of economic growth and financial stability.

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