Advertising need of an hour: Dr Arif Alvi Honest leadership brings good name to country: President

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Amraiz Khan

Lahore

President of Pakistan Dr. Ardi Alvi has said that due to the honest and sincere leadership Pakistan’s bad image in the World is being spoiled. Now Pakistan has become a safe point for investors from across the globe.
He was addressing the closing ceremony of 3 days AdAsia conference 2019 held in Lahore on Thursday. He said that foreigners like British Prince William and Princess Kate and Princess of Holland during their recent visit to Pakistan had termed the Lahore city as beautiful and historic city. President said that advertising has become a need of an hour but there must be truth in it.
Chairman Organizing Committee AdAsia Sarmad Ali, Chairman Pakistan Advertising Association, Waqar Haideri, Honorary chairman Javed Jabbar and foreign delegates were also present on the occasion.
President said that at present different media of communication were working but some time information delivered by these media was not correct. Most of the newspapers carry contents comprising on opinions rather than news information. He said that there must be truth in advertising. He was of the view that there is lot of different between the advertising of the years 1970 to 1980 and present.
President said that media is reflection of the society. Advertising is sum of contacts, today peoples like possibilities which are close to realities. President said that advertising actually promotes the importance of the products. News of newspapers reaches to us with the delay of 24 hours while news of TV channels is late by two hours but news of digital media is coming to us with no delay but there is no editorial control on these information.
Alvi believed that importance of advertising is doubled because its contents carry skills and ideas. He said that newspapers were selling their own products and it has become difficult to differentiate between and news and advertising stuff and same is happening in the entertainment industry. Filmmakers were also focusing on Advertisement.
President welcomed foreign delegates and expressed his hope that they would have enjoyed their trip to Pakistan. He said, “I hope these foreign delegates will become Ambassador of Pakistan when they will go back to their homelands”. He appreciated the services of the management of the conference and said that it will be beautiful addition in the development of advertisement sector in the country. He said, by holding such events we can learn from each other.
Chairman Organizing Committee, Sarmad Ali while speaking on the occasion said that AdASia was held in Lahore in 1989 and after around 30 years now it has become possible to hold such mega event. He said that holding of such event will strengthen the field of advertising in the country. Javed Jabbar and other participants also spoke on the occasion.