Staff Reporter
Islamabad
While following the ‘Mango Diplomacy’ as part of trade diplomacy, the federal government has chalked out a plan to send mangoes to head of states of existing countries and those that could be potential markets.
According to reports, apart from strengthening diplomatic ties, the initiative is aimed at introducing the fruit to new international markets in a bid to further boost export of Pakistani fruits and vegetables and highlight investment opportunities in the horticulture sector.
Pakistani mangoes can be effectively promoted through commercial attaches and Pakistani embassies operating abroad.
This was discussed during a high-level meeting chaired by President Arif Alvi. Federal Minister for National Food Security Fakhar Imam was also present in the meeting apart from other high-ranking officials held in Islamabad recently. During the meeting, the President stressed to enhance the exports of mangoes as it had great export potential and directed the concerned ministries to take effective measures by up-grading the existing facilities, introducing modern farming techniques and training of human resource which would greatly bolster the export of mangoes.
Also participating in the meeting, a delegation of All Pakistan Fruit & Vegetable Exporters, Importers & Merchants Association (PFVA) briefed the meeting about production, quality and issues related to exports and supply chains.
