Staff Reporter
Karachi
Dawlance, being Pakistan’s market leader in home appliances, with a vision to expand its exports business from Pakistan has now inaugurated two new production lines – one for manufacturing automatic washing machines and one for manufacturing water dispensers.
The products manufactured on these modern lines will also be exported to other countries, ensuring strict compliance to European standards of quality and energy-efficiency.
Dawlance is a fully owned subsidiary of Arçelik – the largest Turkish enterprise, which is also the third-largest manufacturer in Europe.
Since the acquisition of Dawlance in 2016, Arçelik has invested more than $60 Million in Pakistan, to upgrade its production facilities and product quality, while also building a state-of-the-art R&D capability in Pakistan to innovate newer technologies. This reflects Arcelik’s confidence in Pakistan’s strong potential as a priority market for hi-tech products.
Prime Minister’s Adviser on Commerce, Textile, Industries and Production and Investment Abdul Razzak Dawood during the inauguration ceremony of Dawlance two new production lines – one for manufacturing automatic washing machines and one for manufacturing water dispensers said, “I am here today because I want the export of engineering products to increase. The world says that Pakistan makes good engineering products.”
“I will soon be going to Qatar, United States, Korea, Australia, and Japan in search of more potential markets for Pakistan manufactured products,” he added. The Chief Executive Officer of Dawlance Arcelik in Pakistan.
Umar Ahsan Khan stated that; “With this expansion in our production capacity, we have achieved yet another milestone of success in becoming a globally competitive enterprise, while our increased volume of value added exports from Pakistan, will also enrich the national economy.
