The Trade Development Authority of Pakistan (TDAP), under the Ministry of Commerce, hosted a high-level meeting with a nine-member Malaysian delegation led by His Excellency Mr. Dato Syed Abu Hassan, as part of efforts to enhance bilateral trade in agro and food products.
The meeting, chaired by Mr. Zubair Motiwala, Chief Executive, TDAP, and Mr. Sheryar Taj, Secretary TDAP, focused on strengthening trade ties, particularly in the export of rice, meat, fruits, vegetables, and fisheries to Malaysia.
H.E. Mr. Dato Syed Abu Hassan highlighted the Malaysian government’s commitment, under the directive of Prime Minister Anwar Ibrahim, to increase imports of agro and food products from Pakistan. He emphasized that this initiative is part of Malaysia’s Special National Action Council to ensure subsidized food supplies for its population, including the procurement of 100,000 metric tons of rice under the “Madani Rice” scheme.
During the meeting, TDAP assured the Malaysian delegation of its full support in facilitating business-to-business (B2B) engagements with leading Pakistani exporters. Secretary TDAP emphasized that Pakistan has a robust capacity to meet Malaysia’s growing demand for high-quality agro products, particularly rice, halal meat, seafood, and fresh produce.
