LAHOR—Synergy Group, a leader in the integrated marketing communication (IMC) industry, celebrated its 25th anniversary on Thursday.
In 1999, Ahmed Kapadia founded Synergy Group with a clear mission to foster a work culture where teamwork, experimentation, and knowledge-sharing are paramount. The group celebrated its 25th anniversary by recognizing its achievements, collaborative culture, and continuous growth.
“Synergy Group’s success over the years is a testament to our unwavering belief in the power of collaboration, innovation, and limitless potential,” said Kapadia, Chairman of Synergy Group.
“From our humble beginnings, we have always encouraged our team to dare to dream big, experiment, learn, and grow together. This spirit of unity, teamwork and the challenger mindset has driven us to achieve remarkable milestones over the past 25 years.”
Understanding the challenges and opportunities that the world of IMC offers in Pakistan, Synergy Group remained ahead of the curve. It established brands and companies involved in BTL marketing, digital media, public relations, media buying, publications, and activation campaigns.
The Group now stands tall in the country, having established 12 companies and brands, namely Synergy Advertising for advertising and communication solutions, Synite Digital for digital media solutions, Synchronize Media for media buying, Syntax Communications for public relations, Synergy Marketing for the event and BTL marketing, Syntinel for data lab and analytics solutions, Syndicate – the Synergy Group’s Content Hub, and the not-for-profit Latif Kapadia Memorial Welfare Trust (LKMWT) which is aimed at helping the poor and the needy.
