Zubair Qureshi
Modern trends in journalism have not only created opportunities and opened news vistas they have also posed big challenges especially those that were related to voice cloning, deep fake and Artificial Intelligence. There is no doubt digital media has taken over the maximum space leaving little room for the print media but even then the print media is also retaining its ground with the help of good news reports, articles and features, etc. Unbiased reporting, and analysis are hallmarks of journalism and lend credibility to the profession of journalism.
Caretaker Minister for Information, Broadcasting and Parliamentary Affairs MurtazaSolangi expressed these views at the launching ceremony of the PTV’s Newsletter on Friday.
He congratulated the PTV’s team for the landmark achievement and hoped the in the days to come the Newsletter would be made livelier, more informative and colourful.
The minister said it was a commendable initiative of the PTV to issue a newsletter that would eventually promote reading and writing habits among the youth.
The minister recalled that he started his professional journey with print reporting as part of the launch team of The News that carried his first by-line news story on February 11, 1991.
Solangi underlined the need for the PTV to align itself with the modern technologies for its progress as well as addressing the challenges associated with such technologies.
In addition to live broadcast, the PTV would have to create quality products in the digital landscape, he added. In the last six months of the caretaker government, he said, the PTV did unbiased reporting and gave due coverage to all the political parties across the board. He said the PTV’s mandate would not have any effect with the formation of the government since the prime objective of the national broadcaster was to report on the civic issues including economy and culture. Lauding the national television in promoting the diverse culture and regional languages, he urged the PTV to continue its journey with the same spirit.
He also highlighted the initiatives taken by the PTV during the tenure of the caretaker setup, including round-the-clock broadcast at the PTV Center Multan as well as launch of the PTV Bolan programmes in Hazaragi language. He expressed the hope that the new government would further upgrade the PTV by introducing modern technologies.
