To create unmatched convenience for the consumers, Dawlance – the technology leading enterprise in Pakistan’s home appliances industry, has recently inaugurated two new ‘Experience Stores’ in Pakistan. Over the years, Dawlance had already built 4 ‘Experience Stores’ in: Karachi, Lahore, Islamabad and Peshawar. Now, the company has established its 5th and 6th ‘Experience Stores’ – at Bahria Town Phase-7, Rawalpindi and GT Road Rawalpindi, simultaneously.
At the Experience Stores, all the customers can get hands-on experience of the complete range of Dawlance products, all under one roof, by watching the live performance of all these products and using each appliance before purchasing it. These stores will have a standardized layout, decor and visual design, along with state-of-the-art equipment, to enhance the Consumer Retail Experience on trade-levels.
Dawlance is a wholly-owned subsidiary of Arcelik – the second-largest manufacturer in Europe, based in Turkey. It is pioneering world-class innovations that ensure more than 50% energy-conservation for a sustainable future of the Earth.
Vibrant launch ceremonies were held at these stores, attended by senior corporate leaders from Arcelik, Dawlance dealers, loyal customers and other stakeholders.