Staff Reporter
Karachi
Daraz is celebrating the launch of leading Turkish apparel brands on its platform with the Grand Fashion Festival, which started on February 25th, 2020. Trendyol, a popular Turkish fashion retailer, has launched its official store on DarazMall, bringing customers in Pakistan exclusive access to a large assortment of authentic products and the latest trends in western fashion. In addition to Trendyol’s private label collection, the official store will carry products from other leading Turkish brands including Koton, Armonika, Bambi, Boutiquen, Soho, Inci Shoes and Ola. Over the past year, Daraz has focused on rebuilding its fashion identity and curating an assortment that carries something for everyone. The platform’s fashion category has grown to become a one-stop solution with more than 3 million products that include traditional and western clothes, accessories and footwear. With the launch of international labels on Daraz, the platform has further extended the range of trends available to customers. “Through our partnership with leading Turkish labels, we are offering our customers exclusive access to the best of western fashion. We look forward to partnering with more international brands to meet customers’ demand for products that are not easily available,” Danyaal Balkhi, Regional Commercial Director Cross Border, Daraz Pakistan.
