The National Institute of Folk and Traditional Heritage -LokVirsa in collaboration with UNESCO organized a conference on folklore and traditional heritage of Pakistan here at LokVirsa on sideline of Folk Festival.
Caretaker Federal Minister for National Heritage and Culture Jamal Shah was the chief guest on the occasion.
Adviser and expert on National Heritage and Culture Division Muhammad KashifIrshad, Executive Director LokVirsa Muhammad Uzair Khan and representative of UNESCO were also present on the occasion.
Addressing the participants, the Minister said that Pakistan’s cultural heritage is over 9,000 years old, starting from Mehrgarh.
“Pakistan is a cradle of several diverse and pluralistic civilizations”, he added.
He said that he was making efforts to bring investment for the protection and preservation of Mehrgarh and Takht-e-Bahi.
He said that it will be more good to also invite artisans in such conferences for their awareness.
We need to create more opportunities for our artisans and artists,” he added.
He said that we need to change our attitude towards artisans and artists as they are our strength.
The minister termed projection of cultural diversity as the best source for promotion of peace and harmony in the society.
He said LokMela was a valuable platform for artists to exhibit their talent and promote the national cohesion in a befitting manner.
Jamal Shah further said LokMela aims to float message of solidary with Palestinians.
