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Italy’s digital artist brings unique concept of ‘physital’ installations to Islamabad

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Zubair Qureshi

Stefano Fake, an Italian digital artist and video-designer, a master in use of video projections, films, photographs, installations and other visual mediums delighted the audience on Monday with his digital performances which have earned him a worldwide firm.

The exhibition was organized by the Embassy of Italy and was attended by a large number of artlovers.

Recently, Stefano was in Lahore to showcase his works at the Lahore Digital Arts Festival (October 12-15) and had arrived to perform in Islamabad for the first time.

Stefano Fake with over 70 immersive exhibitions in the past 15 years (the most recent, “Gustav Klimt Symphony of Immersive Art,” opening in Gorizia, Italy) explained his unique medium of art and said he used five elements— space, light, audiovisual dramaturgy, music and, last but not least, the presence of the viewers for his immersive art experiences.

We call them “containers of emotions” so the arrangement of the environment is crucial to create a path for the audience to enter and experience art firsthand, he said.

Stefano said Italy had a long and rich history of conventional/classical art and he used different digital mediums to extend and enlarge those masterpieces. In this way the visitors not only view but rather ‘live’ and ‘experience’ them.

In this age of digital enthusiasm, each one of us is at liberty to digitally create a piece of art by enlarging it and adding various colours and contours.

The trend of placing art in “unusual” contexts is driven by the need for people and families to experience and share meaningful moments and there is nothing more meaningful than the discovery of culture and art. It is an unstoppable global trend, said the Italian digital master artist.

His team had allocated a ‘dark room’ where visitors could experience the immersive art. This is in a way a fusion of physical and digital art and I call it ‘physital,’ he said to an all-ears audience.

 

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