Out of all cancers, breast cancer can be treated and cured if detected early, hence increasing the survival rate to more than 90%. Over 10 million women in Pakistan are at risk of breast cancer which positions the country with the highest rate of breast cancer incidence in the whole of Asia.
Every ninth woman is prone to develop breast cancer in her lifetime; where annually 40,000 women die due to this ailment, and 90,000 new cases are reported. Therefore, educating the masses on this deadly disease is of prime importance. Pink Ribbon Pakistan is the only organization dedicated to working on the issue of breast cancer for the last two decades. Pink Ribbon’s mission is to reduce the mortality rate of
breast cancer. All around the year, Pink Ribbon reaches out to women and girls to educate them on preventive techniques that focus on healthy lifestyles and wellbeing, in order to decrease their risk of breast cancer. Studies show that adopting preventive techniques can reduce 40% chances of breast cancer occurrence.
The journey of Pink Ribbon has been full of challenges as of a few years ago, even mentioning the term ‘breast cancer’ was a taboo.
Pink Ribbon takes pride in claiming that breast cancer is a priority topic in the national health agenda.
