The Asian Games is a grand sports event and a cultural feast as well. The Hangzhou Asian Games is brimming with a rich humanistic spirit, from the ingenious designs of the venues to the cultural landscapes in the streets and alleyways of the city, and from the diverse cultural activities to the warm and caring volunteer services.
The emblem “Tides Surging” of the Hangzhou Asian Games is the first visual identity symbol revealed for the Games. Its fan-shaped design integrates elements such as the Qiantang River, Qiantang tidal bore, racetracks, internet symbols, and the sun representing the Olympic Council of Asia, fusing together the distinct culture of Jiangnan, or south of the Yangtze River, with contemporary vibrancy.
Hangzhou is known as the “City of Silk,” and the silk elements of the city inspired the graceful yet flexible, fine yet smooth, gentle yet vibrant design of the Asian Games’ core graphics “Meeting the world.” It represents the artistic conception of “meeting the world”.
From the West Lake imagery in the “Shan Shui” medals, to the featured floral branches in the victory ceremony bouquet “Fruits of Triumph,” and to the blue and white porcelain elements on the uniforms designed for the Chinese delegation, traditional culture can be seen everywhere, reflecting Hangzhou’s humanistic beauty.
The humanistic touch is also ingrained in the architectural aesthetics of the venues. The Yangshan Sports Climbing Center, located in Keqiao district, Zhejiang’s Shaoxing, resembling a silkworm cocoon, is the designated venue for the climbing events of the Hangzhou Asian Games. The hollowed exterior design reflects the silk culture in the Jiangnan water towns, seamlessly integrating elements of Chinese landscapes and international competitions.
“From the refined and elegant landscapes in the Jiangnan area, we will see a unique Asian Games. The diverse humanistic elements also reflect the cultural heritage and aesthetic charm of the city of Hangzhou,” said an official with the Hangzhou Asian Games Organizing Committee.
Beside the Hangzhou Olympic Sports Center, a dedicated Asian Flower Theme Park gathers over 200 flower varieties, conveying the vision of “Asian people progressing together.” On the Linping People’s Square, there are murals depicting the Grand Canal and intangible cultural heritage elements. In Qianwangstreet of Hangzhou’s Lin’an district, wall relief sculptures with Asian Games motifs installed on building exteriors are quite eye-catching. Themed landscapes celebrating the Games are greeting visitors everywhere in this city.
In the Asian Games Village, there are various “Cultural Houses” where athletes are able to enjoy a cup of tea with friends, marveling at the intricate craftsmanship of fan-making, delve into the ancient techniques of traditional embroidery and porcelain making, and design and make their own personalized artistic seals. (Web editor: Hongyu, Liang Jun)
