Serena Hotels is proud to announce the launch of the “Green Impact Cleanup Drive,” a significant initiative aimed at promoting environmental protection, sustainable practices along with raising awareness against littering and use of single use plastic. This inspiring event took place at F-9 Park Islamabad and Saidpur Village simultaneously and was made possible through a collaborative effort between Serena Hotels, the UAE Embassy, Ismaili Civic Pakistan, and the Capital Development Authority (CDA).
The activity was organized simultaneously across all Serena Hotels’ units in Pakistan. Quetta Serena Hotel partnered with Rotary International to carry out the cleanup drive activity. Faisalabad Serena Hotel organized the event with WWF whilst Gilgit Serena Hotel, Serena Shigar Fort, Serena Khaplu Palace and Serena Altit Fort Residence collaborated with schools, NGOs and local governments to conduct the activity.
In the wake of increasing environmental concerns and the critical need for collective action to protect our planet, Serena Hotels is taking a proactive stance by organizing the Green Impact Cleanup Drive. This event not only served as a practical demonstration of their commitment to sustainability but also provided an opportunity for the community to get involved in a meaningful environmental initiative.
A diverse group of volunteers united to restore the natural beauty of F-9 Park by removing litter and waste. CEO Serena Hotels Aziz Boolani SI highlighted the need for environmental protection, recycling, sustainable practices and waste reduction to educate and inspire participants at the opening ceremony. The inaugural ceremony was attended by the Ambassador of the United Arab Emirates to Pakistan, H.E. Hamad Obaid Ibrahim Salem Al-Zaabi, Ambassador of Kuwait to Pakistan, H.E.Nassar Abdul Rahman Almutairi and President of Ismaili Council for Central region , Dr. Nadir Anjumalong with other dignitaries.
This initiative by Serena Hotels ties with the numerous initiatives that the organization has taken to combat climate change and create consciousness for environment protection in the form of organizing plantation drives, collaborations to further green cause and spearheading decarbonization efforts in the supply chain and operations of their hotels.
