Folk music serves as a vital link to our past, reflecting the history, traditions, and stories of ourancestors. It is a beautiful expression of the soul of our community, and these recordings, oftendating back several decades, possess an unmatched charm and authenticity that resonates with listeners of all ages.
Under the directions of Mian Muhammad Shahbaz Sharif, honorable Prime Minister of Pakistan,
Prime Minister’s Strategic Reforms and Implementation Unit in collaboration with Ministry of
National Heritage and Culture and Lok Virsa, took the initiative of promotion of arts and culture.
The aim of this initiative is to preserve our rich musical heritage and promote a deeper appreciation for Pakistani folk music among a wider audience. Through the remastering process,we may enhance the audio quality and present these recordings in a contemporary format that appeals to modern listeners. This initiative will also serve as a bridge between our rich musical past and the present, creating a platform for the younger generation to connect with their rootsand discover the beauty of our folk music.
A youtube channel, web portal and a mobile application has been developed wherein 100 audio/video songs of our legendary folk artists including Ustad Fateh Ali Khan, Ustad Nusrat Fateh Ali Khan, Abida Perveen, Atta Ullah, Farida Khanum, Ghulam Ali, Iqbal Bano, Mansoor Mangi, Pathanay Khan, Reshma, Tufail Niaz and Ustad Salamat Ali Khan have been remastered and are made live. Head, Prime Minister’s Strategic Reform and Implementation Unit while launching stated that this is one of our final projects to spread the message of joy and peace around the world. There are more than 5000 audio/video songs that are being remastered and will be uploaded on ongoing basis. He said “I believe that by executing this initiative with dedication and attention to detail, we can create a significant impact in preserving and promoting our region’s folk music heritage.
