Dettol Pakistan’s initiative ‘Hoga Saaf Pakistan’ has actively been working with the Ministry of Climate Change, and once again has joined forces itself with the Government of Pakistan and the Prime Minister’s initiative, ‘Clean Green Pakistan’ to achieve their targets primarily under three pillars; personal hygiene, sanitation, and solid waste management.
According to the latest stats, 53,000 Pakistani children under five lose their lives annually from diarrhea due to poor water and sanitation.
The effects of climate change and rapid urbanization also contribute to challenges of improving access to safe water and sanitation.
According to the Center for Disease Control and Prevention (CDC), it is estimated that washing hands with soap and water could reduce diarrheal disease-associated deaths by up to 50%.
A large percentage of foodborne disease outbreaks are spread by contaminated hands. Appropriate hand washing practices can reduce the risk of foodborne illness and other infections
Kashan Hasan, CEO of Reckitt Pakistan stated “Every day, Reckitt’s brands are supporting people to lead cleaner, healthier lives through better health, hygiene, and nutrition. We put ‘purpose’ at the heart of the company and our brands.
“Hoga Saaf Pakistan” is not just a movement but is our commitment to Pakistan through which we want to educate and instill responsibility amongst all Pakistanis to work towards a cleaner and healthier Pakistan. We believe access to the highest quality hygiene, wellness and nourishment is a right for people across the nation.”
Special Assistant to the Prime Minister on Climate Change, Malik Amin Aslam. During his stint as Special Assistant, Mr. Malik Amin has installed as many as 45 water filtration plants in different areas at the cost of more than Rs. 60 million.
