Staff Reporter
Islamabad
Pakistan’s fashion and textile industries are leading the country in leveraging cloud-based digital transformation and innovative technologies to transform customer experiences, industry experts announced today at the SAP Cloud Day Pakistan. Sefam Pvt. Ltd designs, manufactures and retails in the fashion space through 10 of its own brands and 3 partner brands, including Emporio Armani and Polo Ralph Lauren. The group’s portfolio covers all age segments – for formal and casual wear – as well as diverse aesthetic sensibilities, and operates over 460 points of sale across Pakistan, the Middle East and Europe. The company recently conducted a design thinking workshop with SAP, and as a result – developed a digital transformation roadmap across long-term sales, marketing, and e-commerce goals. “At Sefam, we obsess over the whole value chain – from design to the last bits of retail experience. It is important for our online and offline retail experiences to carry the same amount of detail and finesse that we put into making the products” said Zain Aziz, Executive Director, Sefam.
