Staff Reporter
Lahore
TCL has reached another major milestone here in Pakistan by becoming the No. 1 ranked TV Brand in the country, according to recent data shared by GfK, a globally renowned research firm. As per market results for July 2019, TCL gained the highest share in terms of Sales Value, acquiring close to 17% of the total market. This comes on the back of results from March 2019, where the company had held a 14.5% share. This milestone follows on from the company dominating the Smart TV market in the country, where it has consistently been the No. 1 ranked player for the past 2 years, with a market share of more than 32% for the year 2019 to date. By leveraging their strength in the Smart TV market, TCL has consolidated and expanded their market share to take the achieve the No. 1 position overall. Speaking on their great success, Ms. Sunny Yang, General Manager TCL Pakistan said, “Pakistan has always been a key strategic market for us in our overall global strategy. Our success in reaching No. 1 here really highlights the excellent response of the customers to our products and it is our promise to continue bringing consumers an outstanding TV viewing experience.” Majid Niazi, Marketing Manager TCL Pakistan added, “We are elated and highly grateful for the success that TCL has experienced here in Pakistan.
