Staff Reporter Karachi
Chairman NEPRA, Mr. Tauseef H. Farooqi launched K-Electric’s women ambassador programme “Roshni Baji” at a ceremony at the Tipu Sultan Customer Care Centre of the company in Karachi on Monday.
This is a first-of-its-kind programme in which the selected women will become ambassadors for Safety and aiming to promote awareness for efficient usage of electricity along with conversion from hook connections within their communities. This initiative is a continuation of KE’s partnership with communities to uplift and empower residents through strengthened access to power, beautification of public spaces and job creation.
Mr. Saif Ullah Chattha, Honourable Vice Chairman & Member – Punjab, Mr. Rafique Ahmad Shaikh, Honourable Member – Sindh, Mr. Rehmatullah Baloch, Honourable Member – Balochistan, Engr. Bahadur Shah, Honourable Member – KPK and Ms. Huma Zafar, Head CSR from NEPRA joined the ceremony with Mr. Moonis Abdullah Alvi, CEO K-Electric, Mr. Aamir Ghaziani, Chief Financial Officer, Mr. Amer Zia, Chief Distribution Officer, Ms. Sadia Dada, Chief Marketing and Communication Officer and other members of the KE Leadership.
The objective of the Roshni Baji Women Ambassador programme is to engage and sensitize over 100,000 women and by extension their family members about the basic principles of general safety, electrical safety, rain safety, hazards of power theft and energy conservation. K-Electric has adopted an unwavering commitment to excellence in health and safety, and awareness campaigns on general public safety are conducted annually by the company and this drive is in line with that commitment.
This model incorporates potential recruitment and training in collaboration with a social partner, Concern for Children (CFC) that commands a strong footprint in backward and under-developed areas of Karachi. The power utility has initiated this activity with multiple objectives in mind.
