Observer Report Islamabad
RINSTRA, Pakistan’s first short-form digital media platform signed a partnership with WALEE, Pakistan’s first AI-driven, largest and fastest influencer marketing and social commerce platform, to engage and train 400,000 new content creators and generate a creative economy of PKR 4.8 billion.
The partnership will provide entrepreneurship opportunities, training and content-generation competitions to upskill creators across Pakistan’s digital media ecosystem.
Walee, powered by Techlets Pvt. Ltd. is Pakistan’s fastest growing influencer marketing and social commerce platform with more than 50,000 users across 250 cities.
In a mutually beneficial collaboration for all stakeholders, RINSTRA will work with Walee’s growing content creators for digital storytelling and help enable them to monetize their work.
Dr. Adil Akhtar, Chairman and Co-founder of RINSTRA Technologies, said, “we are excited to partner with Walee on this new innovative endeavor which will set a new precedence for the creative economy in the country. We are confident this partnership will encourage Pakistani artists to express their creativity and digital storytelling.
