Zubair Qureshi
Islamabad
The business case for integrating women into the workforce is not as important as the human case for it. It is the collective moral and human responsibility of society to empower women. These views were shared by Aamir Ibrahim, CEO, Jazz while speaking at a webinar organized by UN Women on violence against women and the role of private sector companies.
Emphasizing the role of private sector organizations in providing opportunities to women, he said that the numbers in Pakistan need to be more encouraging when compared to other countries, and this is where the private sector can do more. By providing opportunities to women in leadership positions, more women will be encouraged and inspired to follow suit.
Discussing his aspirations for Jazz, Aamir mentioned that he is working with his team to ensure that the company becomes a role-model for instilling gender parity across each department. “In the last few years, Jazz has made gender parity a mainstream priority with a focus to create an open and equitable culture that provides greater female representation. Some of the initiatives include a hiring process that encourages women to apply, access to extended maternity leaves, and a zero-tolerance towards inappropriate conduct,” he stated. Speaking about the professional balance that women bring to the workplace, Aamir stated, “Women influence purchase decisions irrespective of their financial pedigree.
To be able to have a workforce who understands the psyche of your potential consumers makes a lot of business sense. And in my experience, companies can benefit greatly by increasing employment and leadership opportunities for women in their workforce.
At Jazz, three out of the eight members of the executive leadership team are women, and some of the most talented individuals in our future leadership team are women.”
