The advancement in technology, over the last few decades, has completely changed the outlook of the world and so our lives. This has forced the big companies to adopt with the changed demands of the consumers. Dawlance, keeping the trust of their consumers since the past 40 years has been constantly striving to listen to consumers’ needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market, following which it has been named as the brand with the highest brand-equity in Pakistan’s home-appliances industry.
A global market-research was conducted by IPSOS named, ‘Brand Health Tracking (BHT) study 2019,’ where Dawlance emerged as the #1 brand in the home-appliances category having wide ranges of products including, refrigerators, air-conditioners, microwave ovens, washing machines, water dispensers, dish-washers, etc.
A wholly-owned subsidiary of Arçelik, Dawlance is the second-largest manufacturer of consumer-durables in Europe. As a globally leading Turkish brand – Arçelik gives top priority to customer-care, technological innovation and energy-conservation, to achieve sustainable growth. The international corporate acquisition of Dawlance by Arçelik, valued at more than 50 million Dollars, continues to bring in additional foreign investment and resources into Pakistan.
Dawlance’s dominance in home appliances is a result of an ongoing commitment to Research and Development (R&D), and its ability to adapt its business model to the latest technology and consumer trends. Over the past decade, Dawlance has radically transformed itself with the rise of the internet, IoT, AI and 4G. Rather than ride the trends, Dawlance has defined them with revolutionary IoT based products which can control 3 major category of appliances like Microwave Oven, Refrigerators and Air Conditioners with single application named Dawlance “SYNC”.
Being the leader in the home appliances market in Pakistan, Dawlance promises more than 35% conservation of energy, along with an unmatched ‘Grand Warranty’ and the largest service network, while quality standards and best-practices are adopted at every level. Being a socially-responsible organization, it contributes generously towards credible initiatives for community-development, to create more economic opportunities.
Dawlance has been aggressively implementing a policy of taking Dawlance to the doorsteps of the people, for this it has built up a strong sales and distribution network and dedicated sales shops covering the length and breadth of Pakistan. This is supported by an equally strong network of after-sales service and maintenance outlets manned by well trained technicians.
Dawlance has already achieved the milestone of manufactured more than 10 million refrigerators in its 3 large-scale industrial units and is passionate with its commitment, to strengthen Pakistan’s industrial-base and economy. The brand aims to serve its consumers in Pakistan and across the borders in years to come as well.
