Islamabad
The Small and Medium Enterprises Development Authority (SMEDA) is going to organize one day training program here on “Sales and Marketing” for profitable business growth on Sept 10.
The workshop is being organized by SMEDA under National Business Development Program for SMEs, to extend non-financial advisory services to small and medium business, according to sources in the Authority. The training would provide information about benefits of marketing, market, marketplace, Sales (marketing alignment), managing the marketing efforts (market analysis, Strengths, Weaknesses, Opportunities, and Threats analysis, Political, Economic, Social, and Technological factors analysis), future branding, brand needs analysis, product placement, sales force management, designing sales force strategy and structure, digital marketing, and global statistics.—APP