Caretaker Prime Minister Anwaar-ul-HaqKakar has commended the Pakistan Television (PTV) for playing a key role in highlighting Pakistan’s identity and portraying soft image of the country.
He stated this while speaking after cutting cake at PTV Islamabad Centre on the occasion of state televisions 59th anniversary.
The Prime Minister also participated in the maiden programme of the newly launched Talk-Show of PTV News ‘Baat Se Baat’.
Renowned artist and celebrity FaryhalGohar is the host of the programme. Prime Minister’s interview with Faryal Gohar.
It is pertinent to mention that Pakistan Television founded on November 26, 1964 in Lahore.Being the largest Television Network, PTV is serving about 92 percent of the population and having largest terrestrial infrastructure of the country.
It is pertinent to mention that in order to counter negative propaganda against Pakistan, the state media has taken lead in promoting the true soft image of Pakistan as a moderate, democratic and peace loving Islamic state.
The state media organization Pakistan Television is constantly highlighting the successes the country has achieved on the economic and security fronts especially over the last three years through their current affairs programmes and news stories.
Talking to state run news agency said that the state media has been playing a tremendous role in protecting the positive and soft image of the country.
He said that state media organizations including PTV were performing their duty with the spirit of patriotism which should be appreciated. He said unfortunately, a section of private media has been highlighting the negative things about Pakistan and its society. Media is considered to be a watchdog in a democratic country and it is performing its duty in this regard but at the same time media should work for the positive and real soft image of Pakistan.
It is said that in the modern world country’s image has becomes a critical factor, and the state media is at the forefront in highlighting the soft image of the country by promoting the immense and abundant picturesque places as well as the rich cultural heritage of Pakistan. This image building exercise cannot be undertaken overnight. It has to be a sustained projection over a prolonged period. The role of media in building a positive and soft image of Pakistan is necessary. The media must be asked to help in building a better, positive Pakistan and to use the power it wields carefully in this regard.
It is a fact that responsible media can protect the national interest by removing misconceptions of the world and the state media has also served as the mouthpiece to highlight the country’s peace credentials especially its desire to have friendly relations with all the countries especially the neighbouring countries.
