Visa announces ‘2021 Small Business Recovery’ study for Pakistan

Observer Report

Nearly eight in ten merchants (79%) of small businesses in Pakistan that were surveyed believe digital payments is an important investment in their business recovery, according to a new study by Visa (NYSE: V), the world leader in digital payments.

Two in three small businesses (63%) surveyed say they feel optimistic about business recovery in 2021.

The ‘2021 Small Business Recovery’ study surveyed small and medium businesses (SMBs) in Pakistan, UAE, KSA and Egypt to understand how they have evolved the way they do business to manage the impact of the coronavirus on their bottom line.

The study also revealed the key spending trends that merchants believe define the COVID-19 business environment – these include increased use of contactless payments (58% of merchants), takeaways (81%) and home delivery (40%).

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