UBL, Shorooq partners ink agreement to collaborate across Fintech Innovation

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United Bank Limited (UBL) has joined hands with the leading tech investor in the region Shorooq Partners, to enhance the digital banking experience of customers and facilitate them at every step of their banking journey by ensuring seamless and consistent services across all channels.

UBL has always focused on providing solutions that are not only innovative but also customer centric.

Therefore, this partnership serves as a testament to UBL’s mission of being the leading bank in financial services for its customers and also the most innovative bank in targeted businesses.

Through Shorooq Partners’ extensive global portfolio, the bank intends to identify partnerships across fintech investments, digital products, services, design, talent and tech.

With digital banking in Pakistan witnessing exponential growth over the past few years, a major shift has also been observed in customer needs which are evolving over time. To keep up with these changing dynamics, it is imperative for businesses to ensure delightful customer experiences which is what this partnership stands for.

Present at the ceremony, Shorooq Partners Founding Partner, Mr. Shane Shin said, “UBL is leading the way in digital banking, and we are proud to support the bank in the next phase of its digital journey.

With Shorooq Partners investment acumen and a group of portfolio companies, UBL can take customer experience to the next level, delivering digital experiences that delight customers and make banking better across every customer touch point.

Shorooq Partners is the region’s leading tech investor and our partnership with UBL reflects not only our market leadership, but also our success of working with banks across the region to deliver value across all the stakeholders in our ecosystem including corporates, startups, governments and investors.”

Speaking at the occasion, Mr. Sharjeel Shahid, Group Executive, Digital Banking, UBL said, “UBL Digital is all about simplifying banking experiences and creating delight for customers. With the global exposure of Shorooq Partners, through this partnership, we intend to bring amazing global experiences to Pakistan.”

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