Pakistan’s largest telecom services provider, PTCL Group (PTCL & Ufone 4G) has signed Pakistani cricket icons, Babar Azam, Haris Rauf and Naseem Shah as brand ambassadors for the Group to celebrate the nation’s roaring passion for cricket and to rally support for the Pakistan Cricket Team during its ICC World Cup 2023 campaign.
World’s No. 01 batsman and Captain of the Pakistan Cricket Team, Babar Azam is Ufone 4G’s current brand ambassador, who is featuring in Ufone 4G’s brand new marketing campaign, ‘U Tou Babar Hai’, implying that both Ufone 4G and its customers are as talented and motivated, and worthy of glory in their respective fields as the World No. 01 ODI batsman.
The campaign comes at an important juncture where the entire nation is in the grip of cricket fever ahead of the ICC Cricket World Cup 2023, where Babar Azam will lead the men in green.
The campaign is primarily a tribute to Babar Azam’s unrelenting winning spirit and a call to every Pakistani to explore their inner ‘unstoppable’ Babar for ultimate success. The creative teams have masterfully crafted the TV Commercial (TVC) to capture Babar Azam’s formidable on-screen presence, matchless cricketing prowess, and his ‘unstoppable’ pursuit of excellence.
The enthralling anthem effectively disseminates the intended message that anyone can be successful like Babar through a razor-sharp focus, strong commitment and consistent effort towards their goals.
The TVC is an acoustic and visual treat that will captivate the audience and rally massive support for the Pakistani Cricket Team. ‘Dahar Le’ (Roar!) is an electrifying jingle that channels the nation’s passion and the players’ energy when it comes to facing opponents on the field.
