Observer Report Karachi
Pakistan Advertisers Society (PAS) held its 24th Annual General Body Meeting on Friday, 3rd of December in Karachi.
The AGM was attended by all the major advertisers of Pakistan. The Executive Director of PAS, Mr. Qamar Abbas, presented key initiatives of 2021 along with some of the important industry issues. The agenda for 2022 was also proposed to the members.
This was followed by a presentation on the Effie Awards Pakistan by AfsheenRizavi, project head and General Manager, PAS.
The AGM also marked the end of two-year tenure of the current Council and the Office Bearers. The elections for the new council were also part of the proceedings.
The newly elected Council comprises of 14 members.
Dr. ZeelafMunir, CEO and Managing Director of English Biscuit Manufacturers was elected as the Chairperson of the Society.
She is the first woman to hold this position. She said “I am honoured and proud to be nominated as the first woman Chair of the Society.
I strongly believe in the cause and the role marketing and marketers can play for a sustainable future that is diverse, equitable and inclusive, which will be our area of focus in 2022 .