L’Oréal, foodpanda join hands to counter street harassment



L’Oréal Paris and foodpanda Pakistan partner to Stand Up Against Street Harassment in Pakistan. The partnership, which was announced via a MoU signing event in Karachi recently, includes training foodpanda riders on this initiative. The event was attended by L’Oréal Paris spokesperson “Iqra Aziz” alongside teams of L’Oréal Pakistan and foodpanda.

foodpanda Pakistan, with a registered base of around 50,000 riders, is Pakistan’s largest e-commerce and delivery platform, which offers flexible economic opportunities to thousands of delivery riders and other freelancers such as HomeChefs across the country.

Sharing his thoughts, Qawi Naseer, Country Managing Director of L’Oréal Pakistan said, ‘It is indeed a proud moment as we celebrate the collaboration between ‘Stand Up’ by L’Oréal Paris and foodpanda with its vast network of independent riders. We have set ourselves a big ambition of partnering with foodpanda as we work with the rider communities on this key initiative. It is our endeavor to continue the momentum and strengthen this partnership to unprecedented heights.’

“This partnership is a testament to our unified goal of serving the customer well and there is no better way to achieve this than to incorporate the use of technology in a rapidly evolving world,” said Muntaqa Peracha, CEO foodpanda Pakistan, “As we develop the market further, we are glad to have taken this step towards expanding our reach alongside L’Oreal Pakistan and wholeheartedly support its cause.”

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