LAHORE – Atlas Honda has unveiled its first EV motorcycle – Honda BENLY e – for the Pakistani market.
At a ceremony to mark 60th year of Honda Motorcycles in Pakistan, Noriaki Abe, Chief Officer of Motorcycle and Power Products, offered BENLY e for test marketing.
New products will be offered based on the market feedback so that society and customers get the best of what Honda has to offer.
Shinji Aoyama, Executive Vice President and COO of Honda Motor Company and Toshio Kuwahara, President and CEO of Asian Honda Motor Company also attended the ceremony at Sheikhupura factory.
Speaking on the occasion Aoyama expressed his deep gratitude to Atlas Group, Atlas Honda Associates, Dealers and Auto Parts Manufacturers for the expansion of business in Pakistan.
He mentioned that the mobility industry is going through a rapid transformation and Honda Motor was well positioned for the future. He was confident that Honda will continue to develop innovative products that satisfy both the customers and society at large.
Mr Kuwahara congratulated the Atlas Honda ecosystem present at the 60th anniversary. He said Pakistan was an important market and Honda will strive to introduce attractive products for Pakistani customers.
Saquib H. Shirazi, President and CEO of Atlas Honda, shared a brief history of the company’s performance in terms of sales, localization, parts business, employment and contribution to the exchequer.
