Asaan Mobile Account: Aam Aadmi ki Azadi


An exclusive interview with Zarrar Sehgal

I was selected as a Young Global Leader (YGL) by the World Economic Forum (WEF) and serve on the Board and the Executive Committee of the American Pakistan Foundation.

Previously I served as President of The Citizens Foundation-USA, a non-profit dedicated to building schools for underprivileged children.

As a practicing lawyer I am a Partner at Clifford Chance and serve as the Head of Banking and as Global Head of Transport & Logistics. I graduated from Boston University with a BA and from Georgetown Law School with a Juris Doctorate.

PO: Looking at yours’ and the family business background, it is quite interesting to observe that your Group has ventured into the digital financial arena which is quite challenging. Please elaborate on how and when did you get the idea of establishing the company VRG?

ANS:The concept for VRG was conceived in 2013 by my youngest sister (Nefer Sehgal) when she and my father discussed the challenges our blue-collar employees faced when trying to access banking services, typically during the onboarding process to receive their salaries and then to transfer it to their families in rural areas.

With a guarding force of more than 15,000 we learnt that at a certain point in time most of our own people have had to succumb to using financial services which charged even higher to send money than conventional banks.

We saw opportunity in the crisis that banking for the poor was more expensive due to the last mile problem.

Banks open branches on the basis of foot-walk and feasibility, therefore, in a 60% financially excluded adult population scattered across the nook and cranny of the country a franchise model provided relief.

However, back in the days agent led banking model soared cost of business and deliberated on Over the Counter (OTC) transactions for maximizing revenues & commissions and did not wholly encouraged deposit taking, such that a customer could partially withdraw an amount and deposit the remaining. This was also a huge problem for International remittance beneficiaries.

The one-to-one model was prevalent at the time and every Telco ventured in by pairing with a microfinance bank, we saw this as a restriction provided the fact that while USSD (Unstructured Supplementary Service Data) was initially available to agents and later moved on to customers, mobile apps weren’t an option and account opening was greatly influenced by the telecom company of the subscriber.

Agent interoperability meant that an agent is non-exclusive to sign-up with any bank a term which not even loosely came close to what it meant. The agent dictated the money transfer service on a higher commission bias.

The present statistics of financial inclusion of the Country are much below the targets set by the World Bank for 2023 which specify that 50% of Pakistan’s adult population and 25% of the total adult women population should be financially included.

PO: Your vision of providing financial access to the poor is quite a daunting task that requires the provision of affordable service costs as well as an outreach to the masses. How have you been able to meet these constraints and which technology has been deployed?

ANS: The biggest gap we identified was the availability of a suitable access channel which was amplified due to the fact that the concentrated unbanked population lived in areas with scarce Internet penetration and this was a time when we anticipated PTA to allow 4G public trials.

We knew there is an opportunity, but the problem we are trying to address would take years to reach the critical mass and we were ready to take on the challenge.

Hence, a lot of the components in our clockwork today were envisioned earlier during the first few days of establishing VRG.

We planned VRG as a technology company offering payments services run by experts in banking and MFS (Mobile Financial Services) in tandem with the best technologists to build a state-of-the-art platform that can scale and serve millions of people.

VRG isn’t a business we merely created for ourselves, we created it to serve the most vulnerable and the deprived in our population.

Access to finance is a catalyst for poverty alleviation. It gives people a sense of awareness of themselves, of community on one end, and on another, and it extends an opportunity to work towards uplifting themselves, their families, and communities out of poverty.

The most powerful gift a person can give another is “hope”. It is not only a win-win for a company or a group of companies, holistically it’s a win for the common man, a win for Pakistan.

On Day Zero we wanted to offer a SaaS(Software-as-a-Service) based MFS Platform to enable more banks to rollout branchless banking services with minimal CAPEX along with offering a robust interoperable payment platform that also facilitated channeling of home remittances to e-Wallets (type of pre-paid account).

As we approached the SBP in 2013, we learned currently no regulations existed in the books to place us into an ambit for regulatory oversight and to safeguard us and the industry at large.

Thus, we were encouraged to apply for the upcoming PSO/PSP (Payment Service Operator/Payment Service Provider) regulations which were announced in late 2014. Unfortunately, being the first player here was a bane.

Since we were the first applicant under the new regulations, we learned that the regulations outline an extensive workflow of processes and SOPs in order to be granted a license, but unlike the regulations lot of the SOPs and processes were still being chalked out by the SBP.

An application submitted in December 2014yielded an in-principal approval in September 2015. Subsequently, pilot, inspections, and authorization followed.

PO: Please elaborate on the Country’s Financial Inclusion program and regulations which enabled the establishment of VRG’s inter-operable many-to-many platform by bringing on-board telecom operators and financial institutions.

ANS: Under the National Financial Inclusion Strategy and with the oversight of the World Bank the SBP and PTA issued joint regulations for Third-Party Service Providers (TPSP) in 2017.

The TPSP services is where we had foreseen ourselves which lies in the enablement of a true Many-to-Many financial services ecosystem with all Telecoms and all Microfinance Banks / Branchless Banking players.

Soon after the authorization from the SBP as a PSO/PSP, we applied for the TPSP license. Having both licenses from the regulators puts us at an advantage to offer a unique set of services.

The USSD technology was key here, and one which was well preserved by Telecoms for themselves.

TPSP is where both regulators joined hands to establish a third party that would interconnect “Every Telco with Every Branchless Bank” so as to democratize the mobile financial services industry and open it up for cross-operator financial services.

VRG was the first to apply for the TPSP license and meeting all the compliances of both regulators and undergoing multiple inspections and audits was granted the Unified USSD code of*2262#.

Question: During the last nine years, which were the biggest challenges VRG has faced, and have these now been settled and set in motion its upward trajectory?

ANS: The biggest challenge we faced was the establishment of a commercial model which bridged the two very distinct industries; banks and telecoms.

Banks are objective based, they only charge once a service or transaction is successfully executed, whereas telecoms charge on usage.

So if the short-code is dialed and a transaction is not performed as per the telecom model a charge is still incurred. If you take the telecom pricing model to banks, every time you would open your banking app you would be charged.

However, with untiring efforts, successful negotiations, and with the support of our regulators, a model was developed and unanimously embraced by the industry.

A competitor tried to cut corners and in order to buy time with the regulator threw a spanner in the works by challenging VRG on legal grounds.

The Honorable High Court gave its verdict, 18 months later rejecting their plea for not establishing any grounds for any reason whatsoever. Not only did our competitor face legal defeat, but a destiny-changing initiative was also set back 18 months to be finally accessible to the “Aam Aadmi” the common man.

PO: What distinguishes VRG from other fintech players, and what support has VRG received from the regulators?

During the course of nine years, we have seen many startups, very few of them are successful, the rest of them failed mainly due to money running out, being in the wrong market, a lack of research, bad partnerships, ineffective marketing, and not being an expert in the industry.

We started VRG with a vision to change the traditional way of accessing the financial service for the common man which requires time, effort and consistency, and of course, investment.

For the last three years, we are live with our services however we have been investing in technology and our human capital even when we are on the verge of commercial launch and our competitor makes a false case that lasts for 18 months.

SBP and PTA are the most encouraging regulators who always remain positive and keep guiding us as they have a fair idea of what VRG is aiming at and how serious the sponsors are.

We are focused and ready to do more for Pakistan and the “Aam Aadmi” must be benefited from all the financial services at a low cost.

PO: What are your greatest strengths and how have these been synergized within the Group or for new ventures? Has VRG’s business case for “Financial Inclusion” show-cased globally as it is considered an important SDG?

ANS: The pride of our platform is that it is indigenously built in Pakistan. It is a testament of the great talent we have in our country which is second to none

.Within the Pathfinder Group, we have established a Financial Services Technology Division (FSTD) and we have organized them as a technology stack.

At the bottom of any technology stack, you have hardware and infrastructure components such as Data center, Network, and Compute which is also the core expertise of our company i3Pathfinder Solutions. In the middle of the stack, you have software solutions.

This is where we have positioned iPath, our software innovation factory. All of our endeavors in FinTech, HealthTech as well as R&D, and experiments are brewed at iPath. And then we have VRG as a capstone building on the strengths of its sister companies.

Our biggest strength is our agility to change, ensuring quick time to market and efficiently scaling up to meet the demands of our customers.

Our team of young, talented, and dedicated professionals have proven their mettle while building a game-changing platform never built before at this scale or magnitude and this has really put Pakistan on the map.

Our platform was presented to the UNDP Administrator Mr. Achim Steiner in New York with UNDP Chief Digital Officer Robert Opp (joining from Rome on video link)

. We also met with the Office of H.M. Queen Máxima, the United Nations Secretary-General’s Special Advocate (UNSGSA)’s for “Inclusive Finance for Development”.

The World Economic Forum held the EDISON Alliance Champions Deputies & Executive Network Meeting to discuss the 2022 roadmap, and share commitments and initiatives before the Annual Meeting at Davos.

VRG was invited by the Alliance and we presented our proposition to bring the next 50 Million Pakistanis under the financial ambit through the Asaan Mobile Account(AMA Scheme).

We were absolutely thrilled and honored when the WEF indicated that they are considering making Pakistan a LighthouseCountry to be able to learn and share from our experience of successful private-public partnerships.

We are a company that shares a culture of try fast, fail fast, and learning from failures is always encouraged.

At a point in time, we were a tad disappointed when we learned that to build SBPs Micro-Payment Gateway, funds were allocated directly to the public sector which in our view could have been well utilized used to incentivize the private sector.

This in my opinion creates an unbalance in the trust equation of private-public partnerships, where a regulator while continuing to safeguard the interest of the industry wears another hat and sits with service providers at the same table.

Albeit we have absolutely no doubt that RAAST could not have come at a better time, we are perturbed that the regulator itself has turned in as a service provider and rearranging desks within the central bank will not demarcate RAAST from conflicting roles while under the same shed, for now at least.

The conundrum where the regulator has the right of authority to penalize a service provider, can the same be true of the payment gateway it operates itself?

PO: Will not the launch of additional services on the State Bank’s RAAST payment platform disrupt VRG’s business model or will it complement it?

ANS: RAAST is the future of payments in Pakistan. There are only a few comparable payment systems in the world at this sheer scale.

It extends payment rails which will allow banks and payment service providers to build innovative products. While being exceedingly efficient, RAAST could not be termed as a pro-poor payment system.

The benefits of RAAST are extended to customers on existing channels the very audience which is already financially included. Reducing the cost or allowing free funds transfer will encourage a cash-lite economy, but only does marginally well in bringing the population towards banking. I believe this is where both RAAST and AMA have a role to play.

We envision that we can take the strengths of RAAST and enable them on the AMA platform to make it accessible to the masses. This way both National Payment Platforms can act as a ‘dynamic-duo’.Hence, the very intent of RAAST being a pro-poor payment system can be actualized.

We are already collaborating very closely with the SBP in enabling services that will cultivate this growth and our member banks have already shown keen interest in enabling existing RAAST services on the AMA platform.

PO: As you have explained that the Pathfinder Group has established FSTD, which new ventures and business units do you wish to add and that supplement existing businesses?

Our group has also ventured into HealthTech mainly in the US, where our team is solving a daunting challenge on Healthcare Interoperability.

We have built mymediport, an innovative patient medical record integration platform. It allowed for medical records coming in from multiple disparate systems to be integrated and provide healthcare givers an integrated view of a patient’s history for accurate diagnosis.

In Pakistan and in developing countries we are proposing this solution as a National Electronic Health Record platform where citizens’ medical records are integrated across healthcare touch points and linked to National ID cards. This was in case of emergency the caregiver needed only to enter the national ID to retrieve medical records to take a well-informed decision.

Recently FSTD has also entered into the e-commerce segment to digitalize neighborhood retail shopping by providing digital and financial tools for uplifting SMEs.

This is based on the vision to endow neighborhood economy by the aid of digital and financial inclusion tools to the underserved merchants as well as large-scale enterprises, for empowering gender-neutral end-to-end digitalized shopping experience across the entire retail supply chain with enhanced customer experience.

PO: What are your expectations, will the AMA scheme gain traction post its mass media launch for creating awareness? Also, elaborate on what has been AMA’s performance to date?

If you evaluate the performance of AMA in the past 18 months as a yardstick, we started as a trial run between member banks with a headcount of some 30 accounts.

The word quickly spread and without any marketing or print media advertising, we have reached over 4.3 million customers and we are gaining momentum by the day of which 31% are women accounts. This is a symbol of trust and content of our people. It is also closing the gender gap, instilling the participation of women in banking.

AMA is the platform for the common man; the Aam Aadmi. The payment instrument, the debit card of the poor. We have built it to serve the country, to touch the lives of our people, to give them hope to change their destiny.

I do not know if in the next few years it will be the only platform the Aam Aadmi will use, but I know for a fact that for millions of unbanked Pakistanis it will be the first platform they will ever use to open an account, use banking services, get access finance and to partake in the socio-economic uplift of our great homeland.

PO: Apart from Financial Inclusion and related social elevation projects, which are the new projects that VRG intends to undertake and have an impact on the local Fintech ecosystem?

ANS: VRG is all set to play a key role in financial inclusion and women empowerment. We are working on some exciting products and features like instant credit, micro and nano insurance, retail payments, and most importantly Agent Interoperability.

The interoperable cash-in and cash-out services via agent network resolve issues like accessibility of financial services of any bank from any agent for AMA scheme customer. All G2P schemes will get the benefit of agent interoperability service for serving the beneficiaries in a quick and affordable manner.

Our Unified USSD platform for interoperable payment gives VRG an edge to become Pakistan’s first PISP (Payment Initiation Service Provider – Open Banking) which gives AMA customers independence in using bank accounts.

VRG, a unique company with a PSO/PSP and TPSP license, a Unified USSD platform hosting the AMA Scheme, which already has 4.3 million accounts and many more to come; makes VRG the most valued company nowadays this valuation is increasing day by day.

VRG has set up a platform for the fintech(s) to enable their products for the masses by providing them an access channel which makes VRG an Enables for financial inclusion.

One recent example is the Chinese company that is investing $100 million for the enablement of low-cost transactions which clearly shows that VRG services and its valuation are far above expectations.

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