TikTok has partnered with Edkasa and LUMS to launch a digital learning programme to facilitate online education and distance learning for high school students. Driven by TikTok, the programme #ExamReady will promote digital learning designed to help millions of Pakistani students.
In this first of its kind year-long partnership, TikTok, Edkasa and LUMS will collaborate to bring to life over 500 educational videos online covering Chemistry, Physics and Mathematics, including study tips and exam hacks.
The Syed Ahsan Ali and Syed Maratib Ali School of Education at LUMS will provide guidance on teaching methodologies and cover monitoring and evaluation of the project whereas Edkasa, as the implementing partner, will develop all content and host it on TikTok and other social media profiles. The programme’s first round of content is expected to go live in August this year. The announcement comes at an opportune time for Pakistan that is seeing pressure on its low- and middle-income groups with education costs becoming a cause for distress.