Strategy to promote handwoven carpets stressed


The Pakistan Carpet Manufacturers and Exporters Association (PCMEA) Sunday stressed the need for devising all-inclusive strategy to promote handwoven carpets.

The Association also decided to start preliminary preparations for participation in exhibitions, going to be held in Pakistan and abroad this year. A strategy would also be devised to utilise modern tools for effective promotion and marketing of hand-woven carpets.

The executive committee of the association held a meeting under the chairmanship of Naeem Khokhar.

In the meeting, a detailed discussion was held about the difficulties faced by the hand-made carpets industry on various fronts.—APP