Seminar on Women in Trade-Export Readiness 101 held


Trade Development Authority of Pakistan, Multan in collaboration with ITC and WCCI Bahawalpur successfully organized a Seminar titled “Women in Trade-Export Readiness 101” at Bahawalpur on Friday.

The purpose of the seminar was to create export awareness and engender capacity enhancement among women entrepreneurs of the Bahawalpur Division. The session was attended by more than 45 women entrepreneurs of Bahawalpur.

Mr. Shoaib Zafar, ITC Advisor, introduced ITC to the audience and spoke about the opportunities latent in Export via Women Entrepreneurs.

Mr. Adeel Haider Mankee, Expert Speaker ITC, delivered an exhaustive presentation to the audience on how baseline women entrepreneurs can enter the arena of international exports. This presentation included such intricate topics as Market Research to Identify Market Needs, Outcome of Market Research, Business Tools Setup including Email, Collaboration, Export Process and Requirements, Product Development, Business Planning, INCOTERMS and Fulfillment by Amazon.

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