Pakistan Telecommunication Company Limited (PTCL), a subsidiary of e&, (formerly known as Etisalat Group) has launched its new Over-The-Top (OTT) platform, SHOQ, to provide a superior and immersive viewing experience to all data users in Pakistan. SHOQ hosts a rich repository of selected content that is accessible to all, in line with PTCL’s vision of empowering digital transformation for all.
The new platform was launched at a special event in Karachi, which was attended by President and Group CEO, PTCL &Ufone, HatemBamatraf, CEO, e& life, Khalifa Al Shamsi, CEO evision, Olivier Bramly; CEO and Co-founder, STARZPLAY, Maaz Sheikh, senior PTCL &Ufone officials, industry leaders, showbiz celebrities, media representatives, and prominent personalities from different backgrounds.
SHOQ is bridging the gap in access to high quality content in Pakistan at affordable prices through its collaboration with evision, the media and entertainment division of e& life (part of e&).
The partnership will provide PTCL and other data customers with access to media and entertainment content, blockbuster movies and seasons from major Hollywood studios such as Warner Bros, Paramount, 20th Century FOX, among others. SHOQ will also host one hundred most watched local and international live TV channels, Pakistani movies and originals to cater to the entertainment needs of the entire family.
HatemBamatraf, President and Group CEO, PTCL &Ufone, said, “We are delighted to introduce Pakistan’s largest OTT platform to provide premium entertainment and news content to all data users.
