More than 100 iconic buildings across Pakistan were turned pink to support Pink Ribbon’s Breast Cancer Awareness campaign here on Friday.
The buildings of provincial assemblies, Supreme Court, high courts, governor houses, Minar-i-Pakistan and Quaid-i-Azam’s mausoleum besides several buildings were illuminated in pink to highlight the breast cancer issue and encourage regular health checkups.
Omer Aftab, Chief Executive Officer Pink Ribbon Pakistan, said, “The illumination is aimed at creating widespread awareness while bringing the subject into the mainstream, urging the policymakers to take this issue as a priority.
Moreover, it is to draw attention to the early detection of breast cancer and in solidarity with the survivors.”
He added that over the years, Pink Ribbon has illuminated hundreds of buildings of national significance.
The illuminated buildings will become a symbol of hope and a reminder to the public that prevention may not be in our hands but early detection is. This year, Pink Ribbon is once again illuminating major buildings to highlight the issue.
October is marked as the breast cancer awareness month every year and people all over the world, by different methods, contribute in creating the awareness like Pink awareness walks, pink tea parties, fundraising/charity events, and illumination campaigns.
Pakistan has the highest rate of breast cancer in Asia with 90,000 breast cancer cases being annually reported in the country out of which 40,000 die, reports suggest.