MMBL partners with VRG to equip non-smartphone customers with self-service banking

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Pakistan’s largest digital bank, Mobilink Microfinance Bank Limited has signed an agreement with Virtual Remittance Gateway (VRG), a veteran mobile financial services platform for banking customers, and Pakistan’s only commercial licensed Third-Party Service Provider (TPSP).

Under this partnership, MMBL’s non-smartphone users will be able to use their bank accounts via Unstructured Supplementary Service Data (USSD) Channels.

USSD is a widely accepted channel by customers for buying mobile bundles and checking prepaid balance amounts.

VRG, through its technical expertise, has embarked on enabling MMBL’s USSD channels, allowing MMBLs customers to use banking services 24/7 on their phones, that do not have 3G, 4G, WiFi, or Internet connections.

With the help of USSD Channels, MMBL’s non-smartphone users will be able to check their bank balance, bank statement, transfer funds, pay utility bills, and recharge their mobile phone accounts without data or internet connection.

The initiative will initially be piloted for a month’s period, followed by a commercial launch in January 2022.

Sharing his thoughts about the partnership, Ghazanfar Azzam, President & CEO MMBL said, “We are committed to expanding our financial services to a wider pool of customers by targeting the underserved segments of the society.

Over the years, MMBL has successfully been able to reach millions of customers across Pakistan through its wide array of innovative products and services specifically tailored to promote financial inclusion for all.

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