The Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) and Jazz Mosafir have joined hands by signing an MOU to boost tourism in the region. The agreement focuses on ensuring travelers safety and comfort by prioritizing disaster risk reduction, responsible tourism, and providing adequate information and vigilance.
KPCTA and Jazz Mosafir will work together to identify alternative destinations and offer real-time footage of popular travel spots through a mobile app and website. This feature will be accessible 24/7, providing tourists with an immersive experience of the regions scenic beauty.
Speaking at the signing ceremony, Mr. Muhammad Bakhtiyar Khan, Director General of KPCTA, expressed the governments dedication to enhancing the local tourism and hospitality sectors. He also highlighted the government;s commitment to facilitating private sector involvement in promoting and advancing tourism in the area.
The MOU was signed by Director General KPCTA and Jazz Mosafir CEO, Sajjad Khan, reflecting a collaborative effort between the public and private sectors to promote tourism in the region.
