Honda plans to reduce road accidents


Honda Motor Co., Ltd. is aiming to anchor better road safety for everyone sharing the road, through advanced future safety technologies.

The goal is to reduce 50% traffic collision fatalities by 2030 and Zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050. Honda intends to achieve this goal with the development of 4E Scenario in each country E-Evaluation, E-Engineering, E-Education, E-External Affairs.

This ‘Road Safety for Everyone’ initiative is proactively being applied in Pakistan, and as per Pakistan’s Safety Strategy the government plans to save 6,000 lives by 2030 against 18,700 fatalities build on projection of fatalities under the ongoing scenario.

Honda already introduced Global Safety Technology “Honda SENSING” in Pakistan along with created awareness in the market through diverse campaigns, training modules and other activities. Such advanced technology is an innovation in Pakistan Market to help the driver to achieve safe driving and avoid collisions.

Furthermore, to achieve the target of 50% and then 100% reduction in road accident fatalities by 2030 and 2050, Honda will persistently focus on the 4E Scenario with support from the authorized dealers and respective Government Departments.

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