Govt should ban VELO to save youth, women: PANAH

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Staff Reporter

General Secretary, Pakistan National Heart Association (PANAH), Sana Ullah Ghumman has said that all tobacco products are injurious to human health and main cause of cancer and other diseases including heart disease.

“VELO Nicotine Pouch Tobacco is being targeted at girls, it should be banned immediately, so that 60% of the country’s population can save the health of the young generation.

Speaking to members of the PANAH during an important meeting here on Monday, he said that VELO is a nicotine pouch.

It is widely advertised, including on social media, while the law prohibits the promotion of any tobacco product.

VELO is readily available online, in every market, shop, hotel, park and other public places.

Sana Ullah Ghumman said that the nicotine in VELO is derived from tobacco leaves, any tobacco product, it is the first step towards intoxication, our young people and especially girls who cannot smoke in public due to social values, they can hide a beautiful box in their purse or school, college bag Easily concealed cross poisons are being ingested, while no formal rules have been introduced by the advertisers and sellers of VELO.

He said that a study published on CISION on 15 December 2020 stated that after gaining popularity in Sweden and Denmark, 27 brands were introduced in the EU last year, making VELO-style nicotine pouches.

VELO has varying levels of nicotine content. First, its amount was kept very low to make it addictive.

The PANAH GS said that there is currently no regulation on the promotion and sale of VELO Nicotine Pouches in Pakistan.

PANAH members agreed that the Government of Pakistan should immediately ban VELO to protect young boys, girls and women from nicotine addiction.