Ehsaas Rashan Riayat committee adopts new supply model for 20m families


The third meeting of Steering Committee for Ehsaas Rashan Riayat took place today at the Poverty Alleviation and Social Safety Division (PASSD). Senator Dr. Sania Nishtar, SAPM chaired the meeting.

Members of the steering committee discussed and approved the adoption of new supply driven model for implementation of Ehsaas Rashan Riayat programme to ensure that the programme benefits 20 million deserving families.

“In order to reach even more beneficiaries and maximize impact of Ehsaas Rashan Riayat for up to 20 million families, Ehsaas is now introducing a new “supply driven” model to enroll all Ehsaas Kafaalat beneficiaries to the Rashan Riayat programme”, said Dr. Sania. Further, she added, “Under this new model, all families currently surveyed in the Ehsaas National Socioeconomic Registry database and under Proxy Means Test 44 will be automatically made eligible for the Ehsaas Rashan Riayat, without them having to register for the programme.”

All members of eligible families will be sent an SMS. Any member from the family with a CNIC and SIM registered in the name of a family member can then avail the subsidy. After the first transaction, this family member’s details will be locked and only they will be able to conduct future subsidy related transactions for the family. Under the demand-based model, the Ehsaas Rashan website has received Rs. 1.5 billion hits since the launch of programme. Overall, the programme received 33 million registrations under the two phases.

The programme has been ongoing since 31st January 2022, with nearly 4.25 million families from phase-I of registrations having been verified and made eligible to avail the targeted commodity subsidies at more than 12,000 participating Kiryana and utility stores across Pakistan.

In addition, 23,027 Ehsaas Rashan Riayat stores have been physically verified. For phase-II of the programme, over 15 million applications have been received via Ehsaas 8171 SMS registration service.

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