Observer Report Beijing
E-commerce helps Pakistan salt rock open the Chinese market, Gwadar Pro reported on Monday.
“Himalayan salt rock from Pakistan is becoming known to a growing number of Chinese consumers as edible salt.
In recent years, salt rock products such as Pakistan salt lamp, bath salt, and salt rock plate used for steam sauna have also become popular in China.
Through the e-commerce platform, the sales of our related products are very considerable.
Especially during the recent online shopping carnivals including November 11th and December 12th, Himalayan salt rock products from Pakistan are being accepted by more and more Chinese people through e-commerce platforms,” manager of Ciaodo, the biggest Taobao shop for Pakistani rock salt, said to Gwadar Pro.
Nov 11th, a day that e-commerce companies have turned into the world’s biggest for online shopping by offering a stream of promotions and discounts.
Taking this opportunity, Alibaba’s e-commerce platforms, Taobao and Tmall, have enabled the sales of Rock salt products in Pakistan to perform well. Ciaodo has sold over 300 Himalayan salt lamp products on that occasion.
They told Gwadar Pro that: “indeed, e-commerce platforms have boosted sales and, more importantly, through these channels, the huge Chinese market is embracing Himalayan salt lamps gradually and laying a solid foundation for more Pakistani products being exported to China.”