Baloch sisters’ brand promotes Pakistan’s treasure trove of gemstones


In a world where social media creates endless opportunities to shop for jewellery and find novel brands to experiment with and then move on from, Pierre Gemme by Hur offers a reason to pause.

Its three founders were born in Balochistan and have since lived and worked in more than 75 countries.

Twins Hira and Hajra, and their younger sister Hina, have created an innovative brand designed around prominent female figures in South Asia, Africa and the Middle East.

From Yemeni activist Bushra Al Fusail and Julia, a refugee from South Sudan’s Dinka tribe, to Indian artist Shilo Shiv Suleman and Korean-American documentary-maker Joi Lee, Pierre Gemme dedicates its jewels to strong, independent, inspiring women.

Pierre Gemme is above all a storytelling platform, with a fascination for history and a desire to promote Pakistan’s oft-overlooked treasure trove of gemstones, such as emeralds, peridots, aquamarines and rubies.–—TLTP

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