Between 2000 and 2010, Pakistan lost an average of approx. 43,000 hectares of forests (equivalent to half the size of Islamabad) every year. With only 2% forest cover remaining, the country’s deforestation rate is the highest in Asia, and is well below the recommended cover of 25%. Therefore, in order to mitigate the adverse impacts of climate change, regulate water cycles and increase green cover across the country, WWF-Pakistan pledges to plant a total of 1.4 million trees by August 2019 through active participation of different stakeholders, local communities and passionate individuals.
The campaign, titled Rung Do Pakistan, is an opportunity for all Pakistanis to come together and play their part in contributing positively towards protecting our ecosystem and to help WWF-Pakistan either by planting native tree species wherever they are or donating to the organization so that it may fulfil its promise to the nation.
In the first phase of the campaign WWF-Pakistan and Call the Band, WWF-Pakistan’s Goodwill Ambassadors, are partnering for one of the country’s biggest video grapher collaboration in history. The music video showcases the diversity of Pakistan and encourages individual action to plant trees across Pakistan. To date, a total of 70 cities and villages with 50 video graphers are on board. Supporters are already sending in photos of themselves planting saplings with the hashtag # MarkYourselfGreen and are nominating their friends and family to do the same encouraging others to participate in the campaign as well.
In the second phase of the Rung Do Pakistan campaign, WWF-Pakistan will launch its fundraising campaign where it is encouraging individuals, corporates and partners to donate to the cause.
Sharing his comments, Hammad Naqi Khan, Director General, WWF-Pakistan said, “When we speak about addressing environmental challenges, often the suggested solutions require policy changes at the government level. But what sets this campaign apart is that this time the people of Pakistan are in control to bring about a measurable change by a simple act of planting a tree. Through Rung Do Pakistan we are encouraging individual action to plant trees in cities and villages across the length and breadth of the country.” Khan further shared that WWF-Pakistan is stressing on only planting indigenous trees, which not only provide a shelter to various birds and insect species but benefit local ecosystems as well. He also appealed to citizens to plant more trees this year and help raise awareness about this cause.