Tourism helps promote soft image of Pakistan: President


PTDC to organize conference on tourism soon

President Mamnoon Hussain has said the federal and provincial governments were taking effective measures for the development of tourist sites and promotion of tourism. ‘These efforts will help in gearing up our tourism industry to become a major sector of national economy in the near future. By focusing on the international best practices of sustainable tourism, we can ensure long lasting socio- economic development which can in turn bring a positive change for the people of Pakistan,’ he said in a message on the occasion of World Tourism Day being celebrated across globe on September 27 (Today).
He said promotion of tourist activities help strengthen the national economies and put countries on the road to progress and development. ‘Tourism also helps in promotion of soft image of a country at international level and brings the people of different parts of the world closer to each other by fostering a better understanding for the foreign cultures and way of life,’ he added. The president noted that it was a matter of great pleasure to know that people around the world were celebrating World Tourism Day which served to remind that the beautiful planet should be protected, preserved and looked after in order to fully enjoy the bounties it offered.
The theme selected for this year’s World Tourism Day ‘Sustainable Tourism – a Tool for Development’ was very appropriate and timely as in the present age it has become very important to incorporate the principles of sustainability in all development work at national, provincial or local levels, he observed. The president underlined that a great threat to the promotion of tourism was the phenomenon of climatic change.
Meanwhile, it is reported that Pakistan Tourism Development Corporation (PTDC) is planning to organize a conference shortly here on tourism under auspices of United Nations World Tourism Organization (UNWTO). According to official sources, delegates from more than 150 countries would be invited to participate in the conference on tourism. The event would be organized with an aim to promote the tourism industry of Pakistan and highlight the tourism destinations of the country.
The officials further said that representatives of Multi-national companies would also be invited to dicuss the investment opportunities in tourism sector of Pakistan. We will be convening a Conference on Tourism in Convention Centre, Islamabad, where senior government officials will deliver their speeches aboutvision-2020. This Conference will be attend by Governor, Chief Ministers, Ministers, MNAs, MPAs, tour operators and diplomats.—APP

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