Time to promote Pakistan’s indigenous tourism, exploit its untapped potential

Zubair Qureshi

It is time to promote Pakistan’s indigenous tourism and draw the world’s attention towards the treasure of natural beauty sprawling across the country. This was said by the National Secretary of the Pakistan Youth Hostel Association (PYHA) former ambassador Qazi Humayun during a ceremony in connection with the World Tourism Day organized at the Islamabad chapter of the PYHA here on Wednesday. This year’s UN’s theme of the World Tourism Day is “Sustainable Tourism: A tool for development.”
Ambassador Qazi Humayun who has served in Italy for five years and is now spearheading a nationwide network of 19 youth hostels to offer youths residential facilities on discounted rates and thus to promote tourism, hiking and mountaineering regretted that we could not make full use of the tourism opportunities and out of the US$ 1.3 trillion earned through tourism industry, Pakistan’s share is not even a bare US$1000 million. The ceremony was also addressed by tourism expert and well-known exponent of the industry, Aftabur Rehman Rana. Principal of Margalla College for Women Prof Saleha Jabeen had also participated in the programme by sending the promising students and faculty of her college. One could see a large number of youth too, concerned over the deteriorating situation of our forests, prominent tourism spots and increasing pollution on the peaks of hills and mountains.

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