Summer fabrics start making inroads to markets

Staff Reporter

Islamabad—As the spring season arrived early this year with signs of change in weather, the summer garments, fabrics and colors are fast making inroads to markets at the fag end of protracted chilly winter with elegant floral prints and stunning summer shades.
A few people think that this is an ideal time to pick summer clothes because anything sold off-season or at the outset of season is available on reasonable prices than in the mid of the season. The newest styles of summer dresses are also available in the markets but mostly summer variety has been retrieved and displayed from last year’s collection, says a cloth merchant at a local Market of capital city. Summer dresses are usually made from light material enabling the skin to conveniently breathe. It is obvious that warm woolen clothes of winter cannot be worn in the summers.
Fabrics displayed in markets are of various types including thick or thin in a variety of summer colors with mostly floral and small prints while choicest shades of the people are usually light in the season such as pastel, white, off-white and creamy colors. Mostly women go for flowery prints with white, light blues and corals with the amalgamation of lilacs and purples, distancing themselves from darker colors. For the last few years, the launching of various brands have offered variety of designs that facilitate the fashion lovers to wear exquisite apparels and get rid of expensive tailoring.
Those who want to wear some thing very extra ordinary and less common, they go to branded outlets as they offer ready to wear apparels and matching accessories to color the summer apparels, said a house wife. Men wear thick or thin cotton clothes in summer in which white, grey, light blue and pale shades get precedence over others while women prefer lawn, cotton, georjet, khaddi materials and other light stuff which gives cool feeling in the sweltering summer. Lawn and cotton fabric exhibitions are also organized every year in the twin cities of Rawalpindi and Islamabad in which the textile mills, designers and popular brands contribute a variety of latest prints and styles on discounted rates.
The spring season is also considered as season of festivals including weddings, for which boutiques and other shopping centres are displaying light colored dresses with graceful embroideries and Sitara work providing soft feeling in the season. A number of summer dresses could be seen in the tailoring shops where people have stopped making winter dresses and started selecting summer collections. Lace shops are also adorned with colorful laces which are apart of dresses for females in summer, majority of women avoid laces in winter as their dresses remain unexposed in winter.
The demand of light colors echoes the nature of the season which is the warmest season of the year and people feel comfortable while wearing light colors and soft fabrics. At the mid of March, shopkeepers start putting up summer stuff at their outlets while this year they displayed their collection at the mid of February, said Muhammad Shakir, a local shopkeeper in Super Market.

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