In pursuit of further enriching the consumers’ retail experience, Samsung has recently launched a highly evolved training programme for its dealers across Pakistan. The retailers are being further trained and groomed to reflect the highest service standards, while selling the world’s premium products and technologies, created by Samsung. The President of Samsung Pakistan – Mr. J. H. Lee stated that: “Training of our retail network and enhancing the skills of our front-line personnel is a perpetual exercise at Samsung. We aim to maintain our market-leadership, as the new training programme will further enhance our distribution capabilities, product availability and outreach. Samsung continues to add more convenience for the consumers, to further elevate the brand-image and consumer-perception of Samsung.” Samsung’s retailer network is consistently inspired to exceed the customers’ expectations, to build trust on the brand. Extensive research on consumer preferences helps Samsung in anticipating their evolving needs, so its innovations and high service-standards, continue to win the customers’ hearts.