Swat—In what appeared to be a positive step to promote tourism industry in the country by the private sector, Samsons Group has reconstructed chairlift that was destroyed by terrorists in Malam Jabba’s Ski Resort. Pakistan Tehreek-e-Insaf (PTI) chief Imran Khan on Thursday has inaugurated the landmark project of chairlifts on which 208 people can take a ride.
Chief Executive Officer (CEO) Samsons Group Waseem-ur-Rehman while addressing the inauguration ceremony hoped to bring this recreational sport not only to the residents of this country but would also attract tourist from all over the world. “We are thus intending to contribute towards the countries tourism industry, and enhancing economic activities in this beautiful region of Swat,” he stated. He further said that Malam Jabba Hotel and Resort is planned to be a landmark project conceived in the geographical and historical context of the region, and would be the ultimate tourist destination at the foothills of Himalayas. With the successful completion of this project our group hopes to bring together people from various cultures and traditions, thus increasing global harmony and portraying a strong positive image of Pakistan in the world.
He said that they are using only the local construction materials and furnishing the property with Swati traditional crafts of wood carving and woven fabrics, which have always distinguished this region for a very special and peculiar cultural face. It is vital to mention here that this chairlift is about 640 meters long, and has 103 cable carts which can carry around 206 people, doubled the capacity of the previous chairlift, which could only carry 104 people with 52 cable carts. The group is developing a 5-Star Hotel facility with 110 rooms featuring huge conference rooms, spa and fitness center, banquet halls and variety of restaurants. This Resort shall offer a mix of summer and winter sports and recreational activities. Apart from this Chairlift, there would be provision for skating, skiing, hiking, mini golf course, horse riding, archery, paragliding, zip line, snowboarding and many more recreational facilities in the scope of this Resort.