Punjab Agri Dept distributes motorbikes among farmers under CAPP program

Staff Reporter

Rawalpindi

A first of its kind program in the Asia-Pacific region, CAPP-Connected Agriculture Platform Punjab program is benefiting farming community especially small farmers. Now, Agriculture Department Punjab distributed prize of motor bikes under Most Connected Farmers (MCF) program on Connected Agriculture Platform Punjab (CAPP).
Ehsan Bhutta Special Secretary Agriculture (Marketing) Punjab distributed keys of motor bikes as prize among those farmers who connected on CAPP during January & February, 2018. The ceremony was attended by Rai Mudassar Abbas, Director Agriculture Information Punjab and representatives of Telenor Pakistan.
On this occasion, Ehsan Bhutta has said that CAPP is all about digitizing the small/landless farmer community to make them well connected, well aware, and in control of their farming workflow. Government of Punjab is striving hard, to make this sector modernized and equipped with latest technology in the interest of farming community. Under this scheme, during initial stage 110,000 smart phones will be distributed among registered farmers of Kissan Package and during next stage all registered farmers will get this smart phone which will be equipped with special apps that help farmers to interact with agriculture experts for taking advice regarding improvement in crops, know the weather condition in real time and see videos about latest production technology of crops, know about crop calendar etc.
Ehsan Bhutta said that now agriculture department is also distributing prize for encouragement of farmers who remained most connected with CAPP Apps. He disclosed that CAPP scheme was designed because a lack of a systematic and efficient way to educate/inform the farmers was observed. A man-based, slow flow of information was the norm, resulting in farmers making hasty, ill-informed decisions, leading to financial losses and not reaping maximum potential profit.
The Department of Agriculture, Government of Punjab, in collaboration with Telenor and PITB (Punjab Information Technology Board) has developed a carefully crafted mobile apps services, keeping its unique target audience in mind, to enable technology to rapidly assist and cater to farmer needs. With this smart phones farmers will be able to apply for agri loans through the PITB-led app that would eliminate patwari and bank agent culture. It will create a technology-driven echo system that will give confidence to the farmers deciding what to sow; when & where to sell. Smart phone equipped app will also help farmers to receive alerts about weather conditions, crop diseases and protection and timely use of fertilizers and pesticides.
Agriculture Department has also established “Facilitation Centers” in collaboration with Telenor Pakistan where farmers are getting trained regarding its efficient usage of Agri apps. Agriculture Department is planning to provide this technology to the farming community so they may able to enter in the new world of information where they will get informed in no time. With this new technology farmer will have entire world on his palm and this step will lead towards increase agricultural productivity.

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